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Amy Spychalla
Fractional VP Marketing | Head of Marketing | B2B SaaS
20 years experience
Senior marketing executive with a track record of building GTM strategy and demand engines for fast-growing B2B SaaS companies in cybersecurity, risk and compliance, and industrial AI. Skilled at sharpening market narrative, translating technical complexity into compelling stories, and aligning tightly with Sales to convert pipeline into revenue.
ExtraHop Networks
• Developed strategic GTM programs with CrowdStrike boosting average deal size by 20% and deal velocity by 30% through highly targeted approach.
• Built and scaled ABM enterprise marketing programs achieving 4x ROI on closed/won business, aligning product, sales, and partner teams to drive pipeline.
Bottomline Technologies
• Led global portfolio marketing strategy achieving 20%+ YoY ARR and 35%+ marketing-sourced pipeline.
• Launched a new flagship product for insider threat, leading the analysis that repositioned it as the primary net-new growth engine and shifted it to be the leading revenue generator for the risk and compliance segment.
• Aligned product, demand generation, and sales around a unified GTM strategy built on reverse waterfall planning, creating shared pipeline accountability across functions.
Infor
• Led Marketing team integration from multiple acquisitions, aligning marketing programs and execution across 15 solution portfolios.
• Built centers of excellence for content, events, and partner marketing, aligned with global brand and messaging.
OptanixSunGard AS - now part of FIS
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