Hire the Top 3% of Freelance Marketing Analytics
Top companies rely on marketing analytics experts from GTM 8020 to implement accurate tracking, attribution, and dashboards—turning data into actionable insights that improve ROI and decision-making.
Meet The GTM Marketing Analytics
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Previously at Shopify running RevOps and now advising companies on GTM, automations, etc
Data scientist turned marketer specializing in analytics and sales forecasting. Co-founder of EverString (acquired b ZoomInfo)
Amber Fehrenbacher has over 15 years of experience leading product marketing teams and scaling early stage tech companies in the fintech, B2B, and SaaS sectors.
Hire Top Marketing Analytics Experts | GTM 8020
Connect with vetted Marketing Analytics experts who turn data into revenue-driving insights. Our specialists help you track what matters, measure ROI across channels, and make smarter growth decisions using accurate, actionable marketing data.
Marketing Analytics Experts – Overview
Marketing Analytics Experts are data-driven professionals who measure, analyze, and optimize marketing performance across the entire customer journey. They ensure every campaign, channel, and touchpoint is tracked accurately—transforming raw data into insights that improve efficiency, conversion rates, and revenue growth.
These experts bridge the gap between marketing execution and business outcomes. By implementing robust analytics frameworks, attribution models, and dashboards, they reveal what’s working, what’s wasting budget, and where growth opportunities exist.
In an era of fragmented channels, privacy changes, and complex buyer journeys, marketing decisions without reliable data are risky. Marketing Analytics Experts provide clarity by unifying data from platforms like GA4, CRM systems, ad networks, and data warehouses—giving leadership confidence to scale what works and cut what doesn’t.
Why Hire Marketing Analytics Experts?
Hiring Marketing Analytics Experts delivers measurable ROI by improving visibility into performance and eliminating guesswork. Companies using advanced analytics are 2–3x more likely to outperform competitors in revenue growth by optimizing spend and improving funnel efficiency.
Most teams struggle with inaccurate tracking, unclear attribution, and disconnected tools. Analytics experts solve these challenges by creating reliable measurement systems that connect marketing activity directly to pipeline and revenue.
Results are tangible. B2B companies report 20–35% improvements in marketing efficiency, while e-commerce brands see higher ROAS and lower CAC through data-informed optimization. Whether you’re scaling paid media, improving lifecycle marketing, or reporting to stakeholders, analytics expertise accelerates smarter decisions.
Clear ROI & Attribution
Understand exactly which channels, campaigns, and touchpoints drive revenue—not just clicks or impressions.
Smarter Budget Allocation
Shift spend toward high-performing initiatives and eliminate wasted budget with confidence.
Faster, Better Decisions
Real-time dashboards and actionable insights empower teams to optimize continuously, not reactively.
What Does a Marketing Analytics Expert Do?
Marketing Analytics Experts design, implement, and optimize end-to-end measurement systems that power data-driven growth.
Analytics Strategy & Measurement Frameworks:
Define KPIs, funnel metrics, and reporting structures aligned with business and revenue goals.
Tracking & Implementation:
Set up and maintain GA4, Google Tag Manager, pixels, server-side tracking, and event schemas for accurate data collection.
Attribution & Funnel Analysis:
Build multi-touch attribution models and analyze customer journeys to understand how channels contribute to conversions.
Dashboarding & Reporting:
Create executive-ready dashboards using tools like Looker Studio, Tableau, Power BI, or custom BI solutions.
Experimentation & Optimization:
Support A/B testing, cohort analysis, and performance experiments to improve conversion rates and efficiency.
Data Quality & Governance:
Ensure clean, compliant, and privacy-safe data across platforms—reducing discrepancies and reporting errors.
What to Look for When Hiring Marketing Analytics Experts
Top Marketing Analytics Experts combine technical tracking expertise with strong business acumen. Look for candidates with hands-on experience in GA4, GTM, CRM integrations, attribution modeling, and BI tools, along with knowledge of privacy frameworks like GDPR and cookie consent management.
The best experts don’t just report data—they interpret it. They translate complex datasets into clear recommendations, communicate insights effectively to stakeholders, and adapt analytics strategies as tools and regulations evolve. Proven results in improving ROAS, CAC, or funnel conversion rates are strong indicators of impact.
Key Skills:
Marketing Analytics Strategy, GA4 & GTM Implementation, Attribution Modeling, Funnel & Cohort Analysis, Dashboarding & BI Tools, Experimentation & A/B Testing, Data Quality & Privacy Compliance, CRM & Ad Platform Integration
How GTM 8020 Matches You with the Right Expert
Step 1: Talk to One of Our Client Advisors
We assess your analytics maturity, business goals, and current data challenges.
Step 2: Work With Hand-Selected Talent
We match you with Marketing Analytics experts who fit your tools, industry, and growth stage—often within 24 hours.
Step 3: The Right Fit, Guaranteed
Start with a risk-free trial period and only continue if you’re fully satisfied with the expert’s impact.