Peec AI vs Profound (2026): Pricing, Features and Which to Choose

Peec AI is a self-serve AI search analytics tool with published prices from $95 a month. Profound is an AI marketing platform that sells a free trial and custom Enterprise contracts. Choose Peec for a predictable tracking budget, and Profound if you want agents and enterprise controls on top of tracking.

This comparison uses each vendor's own pricing, product and funding pages, all checked on October 24, 2026. Where a number comes from a competitor's page, we say so.

What are the key takeaways?

Peec AI wins on published pricing and a simple tracking workflow, while Profound wins on agents and enterprise controls. The points below summarize what each vendor states on its own pages, checked on October 24, 2026.

• Peec AI publishes four tiers: Starter $95, Pro $245, Advanced $495 a month, and custom Enterprise.
• Profound's pricing page lists a free trial (50 prompts a day for 7 days) and a custom Enterprise plan, with no public monthly price.
• Profound positions itself as an "AI Marketer" with agents; Peec positions itself as AI search analytics.
• Both include unlimited seats on the plans we checked.
• Profound announced a $96M Series C on February 24, 2026, and Peec announced a $21M Series A on November 18, 2025.

How do Peec AI and Profound compare at a glance?

Peec AI and Profound differ most on price transparency and scope. Peec lists self-serve plans and focuses on visibility, position and sentiment. Profound lists a trial and Enterprise, and adds agents that draft and stage content. The table summarizes both vendors' own pages.

What does Peec AI do?

Peec AI tracks how AI engines mention and rank your brand against competitors. Per its documentation, it measures visibility, position and sentiment and collects answers by scraping the user interface rather than calling APIs. It suits teams that mainly need a tracking dashboard.

• Prompts can be organized with tags, tracked across countries and grouped by brand.
• The home page lists exports, a Looker Studio connector and an API, and says an MCP server is live.
• Peec says it is rated 4.7/5 on G2 and trusted by 3,500+ brands and agencies. Those are vendor claims.

What does Profound do?

Profound sells an AI marketing platform that analyzes what people ask AI engines and how those engines describe your category. Its "AI Marketer" then drafts content, rewrites pages and stages them for approval. It suits larger teams that want execution and governance, not only a dashboard.

• The home page lists ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek and Google AI Overviews.
• It lists RBAC, SCIM and SOC 2 for governance.
• Its Series C announcement says it serves 700+ enterprises. That is also a vendor claim.

How much do Peec AI and Profound cost?

Peec AI costs $95, $245 or $495 a month on its published plans, plus custom Enterprise. Profound lists no public monthly price: its pricing page shows a free trial and a custom Enterprise plan. Profound agents are priced by credits, so total spend depends on how much you automate.

What are Peec AI's plans?

The Peec pricing page lists these US prices. The cost per prompt column is our own arithmetic (monthly price divided by the prompt allowance), not a vendor figure.

Each lower plan includes unlimited users and daily tracking across three chosen engines. Extra models cost $30 a month on Starter, $70 on Pro and $140 on Advanced when billed annually. Advanced adds a Looker Studio integration.

What does Profound cost?

The Profound pricing page lists a free trial and a custom Enterprise plan with SOC 2, SSO/SAML and dedicated support. Its FAQ mentions a self-serve Agency Growth plan with 400 credits a month per client workspace, but does not list a dollar price.

Peec's own comparison page, dated January 5, 2026, claimed Profound sold a $99 Starter and a $399 Growth plan. Profound's current page does not show them, so treat that as an unverified competitor claim and ask Profound for a quote.

Which tool tracks more AI engines?

Peec AI's Enterprise plan lists up to 13 LLMs, against up to 9 answer engines on Profound Enterprise. On entry plans, Peec lets you choose three engines, and the Profound trial covers ChatGPT, Gemini and Google AI Overviews. Counts are not coverage, so match engines to where your buyers search.

• Peec lower plans: pick three of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini or Naver AI.
• Profound trial: ChatGPT, Gemini and Google AI Overviews.
• Profound Enterprise: up to 9 engines, with Claude and Perplexity on its home page list.

Who should choose Peec AI?

Choose Peec AI if you want a published price, a dashboard your whole team can open, and tracking you can start without a sales call. It fits agencies, startups and mid-market marketing teams that already have writers and want visibility, position and sentiment data to guide them.

What are Peec AI's weak points?

• Lower plans track three chosen engines, and extra models are paid add-ons.
• Prompt allowances are fixed per plan, from 50 to 350, so large prompt sets need Enterprise.
• It reports on visibility and recommends actions; it does not draft and stage content the way Profound's agents do.

Who should choose Profound?

Choose Profound if your team wants AI search data connected to agents that create and stage content, and you need enterprise controls such as SSO, SOC 2 and role-based access. It fits large brands and well-funded teams that can run a procurement process.

What are Profound's weak points?

• No public monthly price beyond the trial, so budgeting needs a sales conversation.
• Agent work is priced by credits, which makes monthly cost harder to forecast.
• The trial runs 7 days and covers three engines, so test your most important prompts first.

Are both vendors financially established?

Both have raised venture funding recently. Profound announced a $96M Series C at a $1B valuation on February 24, 2026, with over $155M raised in total. Peec announced a $21M Series A on November 18, 2025, bringing its total to $29M. Funding does not prove product fit.

Read the primary announcements for Profound's Series C and Peec's Series A.

How should you test both tools before you pay?

Run the same 50 prompts in both tools for at least a week and compare what each reports. Use real buyer questions, include your top competitors, and check a sample of answers by hand. The tool whose data you trust and can act on is the better fit.

• Pick prompts from sales calls and search data, not guesses.
• Track the same engines in both tools.
• Spot-check ten answers by hand against the dashboard.
• Connect results to traffic using our guide to tracking ChatGPT traffic in GA4.

If neither fits, our guides to Profound alternatives and the best AI visibility tracking tools cover the wider market. For market-wide plan prices and cost per prompt, read our AI visibility tool pricing guide. Teams that want specialists to run the program can look at our SEO and GEO service, which is GTM 8020's own offering.

What are the most common questions about Peec AI vs Profound?

These answers cover price, trials, seats, agencies and data collection. Each relies on the vendor pages listed in the sources section, checked on October 24, 2026, so confirm current plans and limits with each vendor before you commit to a purchase or a trial.

Is Peec AI cheaper than Profound?

Peec AI publishes prices from $95 a month, while Profound lists only a free trial and a custom Enterprise plan. Without a Profound quote you cannot compare totals. Ask both vendors to price the same prompt count, engine list and seat count before you decide.

Does Profound have a free trial?

Yes. Profound's pricing page lists a free trial that runs 50 prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. Peec also advertises a free trial on its home page, though we did not verify its length.

How many seats do Peec AI and Profound include?

Both list unlimited users. Peec's lower plans include unlimited users, and Profound's pricing page states unlimited seats on both the trial and Enterprise. That removes per-seat costs, so budget differences come from prompts, engines, credits and add-ons rather than headcount.

Which tool is better for agencies?

Peec lists an agencies page and multi-project plans, with 2 projects on Pro and 5 on Advanced. Profound's FAQ mentions an Agency Growth plan with 400 credits a month per client workspace. Compare client counts and credits with each vendor before committing.

How do Peec AI and Profound collect their data?

Peec says it scrapes the user interfaces of AI engines rather than using APIs, so results mirror what a user sees. We did not find an equivalent methodology statement on Profound's pages. Ask Profound how it samples answers and how often it refreshes them.

What sources does this comparison use?

Every vendor page below was checked on October 24, 2026. Prices, limits and plan names change often, so confirm them on each vendor's own site before you buy, and treat any figure here as a dated snapshot rather than a quote.

• Peec AI pricing and home page
• Peec AI documentation
• Profound pricing and home page
• Profound Series C announcement
• Peec Series A announcement
• Peec's Peec vs Profound page (vendor-authored, January 5, 2026)