7 Best Cybersecurity Marketing Agencies in 2026 (Reviewed)

The best cybersecurity marketing agencies in 2026 are GTM 80/20 for a hand-matched senior security marketing operator, CyberTheory for intent-driven demand generation, Merritt Group for commercial and federal PR, 10Fold for PR and analyst relations, and Bora for technical content written for practitioners. Choose based on whether your gap is pipeline, credibility or content.

We checked every company's own website and at least one third-party source (Security Boulevard, PR Week, the Jewish Ledger or Gartner) on October 31, 2026. Disclosure: GTM 80/20 publishes this site and is ranked first.

What are the best cybersecurity marketing agencies in 2026?

The best cybersecurity marketing agencies in 2026 are GTM 80/20, CyberTheory, Merritt Group, Bora, Eskenzi PR, 10Fold and Montner Tech PR. Each one knows how security buyers think, but they differ in channel: demand generation, PR and analyst relations, or practitioner content. Most security companies need two of the three working together.

Key Takeaways

• GTM 80/20 matches security companies with vetted senior marketing operators from a network of 1,200+ experts, usually in less than 48 hours.
• CyberTheory runs demand generation backed by ISMG's audience and intent data.
• Merritt Group and 10Fold are full PR and marketing firms with dedicated security practices.
• Bora works only with cybersecurity companies on content, SEO, GEO and sales enablement.
• Eskenzi PR and Montner Tech PR are long-running security PR specialists in Europe and the US.

How do the top cybersecurity marketing agencies compare?

The top cybersecurity marketing agencies differ by primary channel and by where their media relationships sit. Demand generation firms chase pipeline, PR firms chase coverage and analyst mindshare, and content firms build the material that sales teams and AI assistants reuse. This table compares each one using details from its own site.

Why is cybersecurity marketing harder than other industries?

Cybersecurity marketing is harder because the buyers are trained skeptics. CISOs and security engineers ignore hype, trust peers and analysts over vendors, and judge you on technical accuracy. The market is crowded and growing, so vague messaging gets lost, and a single wrong claim can damage credibility with the whole community.

• The market is large and crowded. Gartner forecast worldwide end-user information security spending of $240 billion in 2026, up 12.5% from 2025 (Gartner).
• Analysts and peers shape shortlists. Analyst reports, peer review sites and conference talks carry more weight with security buyers than vendor ads.
• Federal buyers add rules. Selling to government brings its own procurement and authorization steps, which is why some agencies run separate B2G practices.
• Technical depth is required. Content written by generalists rarely survives review by a security engineer.

For AI search, see our list of GEO agencies for cybersecurity companies, and for leadership, our guide to fractional CMOs who specialize in cybersecurity.

1. GTM 80/20

Type: Vetted operator network | Network: 1,200+ vetted senior GTM operators | Matching: Less than 48 hours

GTM 80/20 is not an agency. It is a network of vetted senior go-to-market operators, and the team hand-matches each company with the right person in less than 48 hours. For security vendors that can mean a fractional B2B CMO who has sold to CISOs, an enterprise demand generation operator, an SEO and GEO specialist for software or an enterprise content lead. You work directly with the operator on a flexible monthly engagement, with no account managers in between. The site lists 120+ happy clients and describes the network as "the operators behind Reddit, Ramp, and Shopify's growth."

Pros

• Free 30-minute strategy call and a custom 90-day GTM roadmap
• Senior operators who understand long enterprise cycles and technical buyers
• One owner across positioning, demand generation, content and AI search
• Proof from named clients: 11x COO Connor Nowinski said inbound leads and AI search traffic tripled in two months

Best For

Security and infrastructure software companies of every size, up to some of the biggest brands, that want a proven senior operator owning growth. GTM 80/20 works with companies such as Upwork, Reddit, Vitamin Shoppe, Modal and MintMCP.

2. CyberTheory

Parent: Information Security Media Group (ISMG) | Focus: Cybersecurity marketing | Data: 1.2 million security professionals

CyberTheory is the cybersecurity marketing agency of ISMG, the security media and events company (ISMG). Its site says strategy is built with feedback from CISOs and first-party data on 1.2 million cybersecurity professionals, and lists messaging, positioning, demand generation, ABM, paid media and a CISO Advisory Board. Security Boulevard ranked it first in its April 2026 list of cybersecurity marketing agencies (Security Boulevard).

Pros

• Intent data from one of the largest security media audiences
• Direct CISO feedback on messaging

Cons

• Programs lean on ISMG's own media and events
• Many case studies are anonymized, so references take extra checking

Best For

Security vendors that want measurable demand generation aimed at named security buyers.

3. Merritt Group

Experience: Over 25 years | HQ: McLean, VA, with an office in Dallas | Security lead: Michelle Schafer

Merritt Group describes itself as a B2B and B2G tech marketing, PR and creative firm (Merritt Group). Its security practice is led by Michelle Schafer, Senior Vice President and Partner, and focuses on getting security messages in front of cyber decision-makers. One program it highlights increased share of voice by 356%. Security Boulevard ranked it second for commercial and federal cybersecurity PR (Security Boulevard).

Pros

• Rare depth in both commercial and federal markets
• Washington, DC area base close to government buyers and policy media

Cons

• PR and creative lead, so paid acquisition is a smaller part of the mix
• Serves many tech sectors, not only security

Best For

Security companies that sell to both enterprises and government agencies.

4. Bora

Experience: 15 years | HQ: UK | Focus: Cybersecurity only

Bora says it only works with cybersecurity companies and has spent 15 years with respected names in the field (Bora). Services include thought leadership, SEO and GEO, demand generation, sales enablement and customer marketing. Its case studies include Tenable and a long relationship with Tripwire and Fortra. Security Boulevard ranked it fourth for practitioner-written technical content (Security Boulevard).

Pros

• Content credible enough for security engineers
• Covers AI search visibility as well as classic SEO

Cons

• Content-first, so PR and analyst relations need another partner
• UK base may mean fewer US media relationships

Best For

Security vendors that need a steady flow of technical content, SEO and sales enablement material.

5. Eskenzi PR

Founded: 1995 | HQ: London, UK | Founders: Yvonne Eskenzi and Neil Stinchcombe

Eskenzi PR is a cybersecurity PR and content agency that also runs industry events such as the European Cybersecurity Blogger Awards and the CISO Forum, now in its 19th year (Eskenzi PR). It says Infosecurity Europe stayed a client for 17 years, and it owns the news site IT Security Guru. PR Week profiled it as a London security specialist founded in 1995 by Yvonne Eskenzi and Neil Stinchcombe (PR Week UK).

Pros

• Three decades of security-only PR
• Direct access to the European CISO community through its own events

Cons

• Strongest in the UK and Europe
• PR-led, so performance marketing sits outside its core

Best For

Security vendors building awareness and media coverage in the UK and Europe.

6. 10Fold

HQ: Walnut Creek, CA | Awards: 98 industry awards since 2010 | Focus: B2B tech PR and marketing

10Fold is a B2B technology PR and marketing agency with a dedicated security practice covering media relations, analyst and influencer relations, executive thought leadership, research campaigns and crisis communications (10Fold). It cites work with ForgeRock and AttackIQ and says it has won 98 industry awards since 2010. Security Boulevard ranked it third for PR, analyst relations and pipeline (Security Boulevard).

Pros

• Strong analyst relations, which matters for security shortlists
• Research-driven campaigns that earn coverage

Cons

• Broad tech client base, so security is one practice among several
• Less focus on SEO and paid acquisition

Best For

Security vendors that need analyst mindshare and media coverage at the same time.

7. Montner Tech PR

Founded: 1998 | HQ: Westport, CT | Leadership: Deb Montner

Montner Tech PR is a B2B technology PR and content firm that cites more than 20 years of cybersecurity expertise (Montner Tech PR). The Jewish Ledger profiled the firm, founded in 1998, for helping Israeli tech companies enter the US market (Jewish Ledger), and Security Boulevard named it an honorable mention in its 2026 ranking (Security Boulevard).

Pros

• Senior-led team with long security media relationships
• Experience launching foreign security companies in the US

Cons

• Boutique size limits capacity for large integrated programs
• PR and content focus, no paid media

Best For

Israeli and international security companies that want US press coverage.

Should you hire a cybersecurity marketing agency or a fractional operator?

Hire a cybersecurity marketing agency when you know which channel you need, such as PR, analyst relations or demand generation. Hire a fractional operator when you need a senior leader to sharpen positioning, decide the channel mix and manage agencies. Security companies often start with an operator, then add one specialist firm.

An agency brings a team; a fractional operator brings judgment about where the next dollar should go. Our comparison of a fractional CMO vs a marketing agency covers the tradeoffs, and our list of ABM agencies for B2B SaaS helps if you sell to named enterprise accounts. You can also browse vetted operators on the GTM 80/20 experts page.

How do you choose the right cybersecurity marketing agency?

Choose the right cybersecurity marketing agency by testing its technical depth and its relationships. Ask who writes the content and whether they can talk to your engineers, which analysts and journalists it knows, and how it reports pipeline. Ask for references from security clients in your category, not only big logos.

1. Who will write our technical content, and have they worked in security?
2. Which security analysts and journalists do you work with regularly?
3. Can you share references from clients in our category, such as identity, cloud or OT security?
4. Do you have experience with federal buyers if we sell to government?
5. How will you measure pipeline, not only coverage or traffic?
6. How do you handle content about vulnerabilities and incidents?

Which cybersecurity marketing agency should you pick?

Pick GTM 80/20 if you want a senior operator who owns security marketing end to end. Pick CyberTheory for demand generation, Merritt Group for commercial and federal PR, 10Fold for analyst relations, Bora for technical content, Eskenzi PR for Europe, and Montner Tech PR for US launches.

What are common questions about cybersecurity marketing agencies?

These are the questions security founders and marketing leaders ask most when comparing cybersecurity marketing agencies. The answers come from the agencies' own websites, the third-party sources cited above and Gartner market data, so you can narrow your shortlist before you spend time on discovery calls.

What does a cybersecurity marketing agency do?

It plans and runs marketing for security vendors, including positioning, PR, analyst relations, content, SEO, demand generation and events, written for skeptical technical buyers.

Why do security companies need specialist agencies?

Security buyers spot vague or inaccurate claims quickly. Specialists know the vocabulary, the analysts and the media, so they ramp faster and make fewer credibility mistakes.

Which agency is best for cybersecurity demand generation?

CyberTheory focuses on demand generation using ISMG's audience and intent data. GTM 80/20 can match an enterprise demand generation operator who has sold to CISOs.

Which agency is best for cybersecurity PR?

Merritt Group, 10Fold, Eskenzi PR and Montner Tech PR all run security PR, with different strengths in federal markets, analyst relations, Europe and US launches.

Do cybersecurity marketing agencies help with AI search?

Some do. Bora lists SEO and GEO services, and GTM 80/20 matches operators who work on visibility in ChatGPT and Google AI Overviews.

How long does cybersecurity marketing take to work?

Expect two to three quarters for PR, content and analyst work to influence pipeline, because security buying cycles are long. Demand generation can produce meetings sooner.

Should a security company hire a generalist B2B agency?

A generalist can handle execution, but it will need more technical review. Most security companies get better results from a specialist or a senior operator with security experience.

What is GTM 80/20?

GTM 80/20 is a network of 1,200+ vetted senior go-to-market operators. It hand-matches security companies with a fractional CMO, demand generation lead or content specialist in less than 48 hours, starting with a free 30-minute strategy call.

What sources did we use?

We built this list from each company's own website plus at least one independent source per entry, such as Security Boulevard, PR Week or the Jewish Ledger. Every source below was checked on October 31, 2026, and figures are quoted exactly as each source states them.

• Gartner information security spending forecast press release, July 29, 2025
• Security Boulevard, Top Cybersecurity Marketing Agencies in 2026, April 2026
• PR Week UK profile of Eskenzi PR, 2012
• Jewish Ledger profile of Montner Tech PR, December 2015
• ISMG page describing CyberTheory

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