SEO & GEO
Growth Marketing
Mara Leighton is a fractional Head of Content and Partnerships with 12 years of experience in B2B SaaS and news media.
• Led strategic account management for enterprise clients including Ramp, Superhuman, and Abnormal AI at GrowthX AI
• Founded Yield Growth Consulting, advising B2B and D2C founders on content strategy and partnerships for sustainable revenue
• Drove partnership development and GTM strategy for venture-backed B2B SaaS at Verbatim
• Built strategic partnerships across ecommerce and digital media sectors at Business Insider over 6+ years
• Fordham University graduate in English Language and Literature