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Kristen Pecka
Fractional CMO | Head of Marketing | GTM Narrative & Category Creation | B2B SaaS + AI
19 years experience
Senior marketing executive with 15+ years building brand narratives, GTM strategies, and demand engines for B2B SaaS and AI companies. Most recently Head of Marketing at Pixis, an agentic AI platform, where I led marketing across the platform and an AI-native agency network simultaneously. I specialize in zero-to-one work — category creation, brand transformation, and building the marketing foundation that connects story to pipeline.
181% SQL growth and 91% MRR growth at IMPACT. Launched Stellar, Pixis's AI-native agency network, as a new category with zero market precedent — securing coverage in Digiday, Adweek, and WSJ within the first year. $1.4M in event revenue at Advertising Week on approximately $50K cash spend. Founded IMPOWER, a SaaS franchise training platform, from inception to signed customer pipeline.
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