
I build growth engines for companies at moments of market and technology change. My work sits at the intersection of category narrative, product, and growth execution – defining the story a company tells, the audience it serves, and the demand systems that translate attention into revenue.
I build growth engines for companies at moments of market and technology change. My work sits at the intersection of category narrative, product, and growth execution – defining the story a company tells, the audience it serves, and the demand systems that translate attention into revenue. I've led marketing and growth organizations across consumer and B2B platforms dedicated to launching something new -- Disney+, Amazon Games, and Upwork. Responsible for full-funnel acquisition, lifecycle engagement, product marketing, and GTM strategy. I am comfortable building these systems from pre-launch through scaled global growth and creating the infrastructure that can turn positioning into performance. I'm most energized where markets are shifting, the path forward needs definition, the narrative needs to be shaped, and the business needs to be oriented around a clear story that captures attention. I'm most experienced at aligning product, marketing, and sales around measurable commercial outcomes.





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