Organic Growth for Archive
Jason Widup, Fractional CMO of Archive, partnered with Jimmy Pal and his team at Loudspeaker to drive organic presence across both traditional and AI-powered search engines. Archive is an AI-powered influencer marketing platform used by brands like Allbirds, Momofuku, and Grüns, competing in one of the most competitive SaaS categories — influencer marketing software. In just a couple of months, the team went from barely any AI search presence to closing their first deals sourced directly from various LLMs.
Results So Far
The partnership delivered measurable results in a short timeframe, with momentum still building:
- Went from barely any AI search presence to being cited by ChatGPT, Perplexity, and Gemini
- First deals directly attributed to organic and AI search visibility
- Organic traffic growing month-over-month
- Building a compounding moat over time
The Content Cluster Strategy
Instead of publishing random one-off blog posts, the team built interconnected content clusters around core buyer themes:
- Influencer marketing automation
- UGC tracking
- Creator discovery
- Social listening
This approach gives repeatable predictability — when one cluster starts ranking, the whole group lifts.
Cross-Posting and Brand Partnerships
The team was strategic about getting Archive mentioned across third-party content, partner blogs, and industry roundups. The more places Archive shows up in trusted contexts, the more LLMs like ChatGPT, Perplexity, and Gemini start citing them in responses.
Data-Heavy Content for Better Citations
AI search engines love content with original data, stats, and benchmarks. The team embedded real metrics — creator program ROI, UGC volume benchmarks, campaign performance data — into content so it gets pulled as citation material by LLMs.
Page Structure with FAQs
Clean page structure matters more than ever. The team added detailed FAQ sections to key pages, which LLMs love to pull from when answering buyer questions. This was a game changer for getting featured in AI-generated answers.
Backlinks Still Work
Even in the age of AI search, backlinks remain a trust signal. The team built quality links through partnerships, PR mentions, and content collaborations — and it's compounding.
What's Next
The team is continuing to test ideas fast, double down on what works, and cut what doesn't. With organic traffic growing month-over-month and AI search visibility compounding, the focus is on scaling what's already working and building a long-term moat.
What the Client Said
Jason Widup shared publicly that in just a couple of months of working with Loudspeaker, Archive went from barely any presence on AI search to closing their first deals sourced from various LLMs. He highlighted that the team's approach of building content clusters, driving branded mentions, embedding data-heavy content, and optimizing page structure with FAQs is already stacking up results — with more to come as the strategy compounds.
Jason Widup, Fractional CMO of Archive, partnered with Jimmy Pal and his team at Loudspeaker to drive organic presence across both traditional and AI-powered search engines. Archive is an AI-powered influencer marketing platform used by brands like Allbirds, Momofuku, and Grüns, competing in one of the most competitive SaaS categories — influencer marketing software. In just a couple of months, the team went from barely any AI search presence to closing their first deals sourced directly from various LLMs.
Results So Far
The partnership delivered measurable results in a short timeframe, with momentum still building:
- Went from barely any AI search presence to being cited by ChatGPT, Perplexity, and Gemini
- First deals directly attributed to organic and AI search visibility
- Organic traffic growing month-over-month
- Building a compounding moat over time
The Content Cluster Strategy
Instead of publishing random one-off blog posts, the team built interconnected content clusters around core buyer themes:
- Influencer marketing automation
- UGC tracking
- Creator discovery
- Social listening
This approach gives repeatable predictability — when one cluster starts ranking, the whole group lifts.
Cross-Posting and Brand Partnerships
The team was strategic about getting Archive mentioned across third-party content, partner blogs, and industry roundups. The more places Archive shows up in trusted contexts, the more LLMs like ChatGPT, Perplexity, and Gemini start citing them in responses.
Data-Heavy Content for Better Citations
AI search engines love content with original data, stats, and benchmarks. The team embedded real metrics — creator program ROI, UGC volume benchmarks, campaign performance data — into content so it gets pulled as citation material by LLMs.
Page Structure with FAQs
Clean page structure matters more than ever. The team added detailed FAQ sections to key pages, which LLMs love to pull from when answering buyer questions. This was a game changer for getting featured in AI-generated answers.
Backlinks Still Work
Even in the age of AI search, backlinks remain a trust signal. The team built quality links through partnerships, PR mentions, and content collaborations — and it's compounding.
What's Next
The team is continuing to test ideas fast, double down on what works, and cut what doesn't. With organic traffic growing month-over-month and AI search visibility compounding, the focus is on scaling what's already working and building a long-term moat.
What the Client Said
Jason Widup shared publicly that in just a couple of months of working with Loudspeaker, Archive went from barely any presence on AI search to closing their first deals sourced from various LLMs. He highlighted that the team's approach of building content clusters, driving branded mentions, embedding data-heavy content, and optimizing page structure with FAQs is already stacking up results — with more to come as the strategy compounds.
.svg){kind=icon}
