# Kristen Pecka

Fractional CMO | Head of Marketing | GTM Narrative & Category Creation | B2B SaaS + AI

_Source: https://www.gtm8020.com/experts/kristen-pecka_

- **Role:** Fractional CMO | Head of Marketing | GTM Narrative & Category Creation | B2B SaaS + AI
- **Experience:** 19+ years

## About

Senior marketing executive with 15+ years building brand narratives, GTM strategies, and demand engines for B2B SaaS and AI companies. Most recently Head of Marketing at Pixis, an agentic AI platform, where I led marketing across the platform and an AI-native agency network simultaneously. I specialize in zero-to-one work — category creation, brand transformation, and building the marketing foundation that connects story to pipeline.

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