True Cost of a Full-Time CMO

TRUE-COST CALCULATOR

A full-time CMO costs more than the $320K base salary.

Stack base, bonus, equity, benefits, ramp time, and miss-risk. Compare against a fractional engagement via GTM 8020.

Base salary$280K

$180K$450K

Bonus + benefits %25%

10%50%

Equity (annual $ value)$90K

$0$400K

Ramp time (months unproductive)5

012

YEAR-1 STACK · full-time CMO$0 total

Full-time year-1 cost

—

All-in: cash + equity + ramp

Fractional via GTM 8020

—

~$8K/mo + zero ramp

Savings, year 1

—

+ miss-risk avoided

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