CHANNEL MIX

Allocate $1 across channels — see the blended CAC.

Each channel has a stage-typical CAC. Adjust the split, and we'll recompute your weighted-average CAC and warn when over-concentration risk creeps in.

$150K
$10K$1M
Total AllocationSum: 100% · Warnings: 0
Blended CAC
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Weighted across channels
Customers / mo
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At current spend
Concentration risk
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Top channel %
Mix grade
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Operators benchmark channel CACs weekly, not quarterly. Audit your mix