BUDGET ALLOCATOR

Where should every $1 of marketing go at your stage?

Pick your funding stage and budget. We rebuild a recommended allocation across nine categories — calibrated against 300+ B2B SaaS engagements.

$2M
$100K$20M
RECOMMENDED ALLOCATION · 9 categoriesstage: Series A
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Top channel
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Demand / brand mix
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Performance vs awareness
Team payroll
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~headcount equivalent
Test budget
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For new channel bets
An operator stress-tests this allocation in week 1. Get a stage-fit operator