# How Much Do AI Visibility Tools Cost in 2026? Pricing Compared

AI visibility tool pricing in 2026: plan prices, prompt limits and a cost-per-prompt comparison for Peec AI, Profound, Otterly.AI, Scrunch, AthenaHQ, Semrush, Ahrefs, Moz, SE Ranking and Mangools.

_Source: https://www.gtm8020.com/blog/ai-visibility-tool-pricing_

- **Author:** [Jimmy Pal](https://www.gtm8020.com/experts/jimmy-pal), Scaling Organic Growth For Ambitious Brands
- **Published:** 2026-10-24

AI visibility tools cost from about $29 a month for a small prompt set to $500 a month or more for a few hundred prompts, and enterprise contracts are quoted individually. SEO suites with AI tracking built in start around $99 to $199 a month. Most tools price by prompts tracked, engines covered and projects.

Every price below comes from the vendor's own pricing page, checked on October 24, 2026. Cost-per-prompt figures are our own arithmetic, not vendor claims.

## What are the key takeaways?

Dedicated AI visibility trackers cost roughly $1.20 to $2.00 per tracked prompt at published list prices, while SEO suites bundle prompts at lower unit prices but different refresh rates. The points below summarize figures from each vendor's pricing page, checked on October 24, 2026.

-   Among dedicated trackers, Peec AI lists $95, $245 and $495 a month for 50, 150 and 350 prompts, which works out to $1.90 down to $1.41 per prompt.
-   Otterly.AI starts at $29 a month for 15 prompts and lists $189 for 100; Scrunch lists $250 for 125 prompts.
-   Profound lists a free trial and a custom Enterprise plan, with no public monthly price.
-   SEO suites are cheaper per prompt but refresh less often in some cases: Moz Pro tracks AI prompts weekly.
-   Add-ons for extra engines, prompts and seats can change the real bill, so price your full setup.

## How much do dedicated AI visibility tools cost?

Dedicated trackers list plans from $29 to $495 a month for 15 to 400 prompts, plus custom Enterprise tiers. The table converts each published plan into a cost per prompt by dividing the monthly list price by the prompt allowance. Engines, refresh rates and seats differ, so treat it as a rough guide.

| Tool and plan | Monthly price | Prompts | Cost per prompt (our math) |
| --- | --- | --- | --- |
| Otterly.AI Lite | $29 | 15 | $1.93 |
| Otterly.AI Standard | $189 | 100 | $1.89 |
| Otterly.AI $489 tier | $489 | 400 | $1.22 |
| Peec AI Starter | $95 | 50 | $1.90 |
| Peec AI Pro | $245 | 150 | $1.63 |
| Peec AI Advanced | $495 | 350 | $1.41 |
| Scrunch Core | $250 | 125 | $2.00 |
| Profound | Trial or custom | 50 a day on trial | Not published |

Where a vendor page does not say whether a price is billed monthly or annually, we use the per-month figure shown. Sources: [Otterly.AI](https://otterly.ai/pricing), [Peec AI](https://peec.ai/pricing), [Scrunch](https://scrunch.com/pricing) and [Profound](https://www.tryprofound.com/pricing). For feature-level comparisons, see our [best AI visibility tracking tools](/blog/ai-visibility-tracking-tools).

## What does each dedicated tool include?

Prompt count is only one lever. Each vendor also limits engines, projects, seats and refresh rates, and sells extras separately. This section lists what the pricing pages say each plan covers, so you can compare like with like before you budget.

### What does Peec AI include?

Starter includes 50 prompts, 3 models, 1 project and 4,500 answers a month. Pro adds 150 prompts, 2 projects and 3 countries; Advanced has 350 prompts and 5 projects. All three include unlimited users and daily tracking. Extra models cost $30, $70 or $140 a month on annual billing.

### What does Otterly.AI include?

Otterly's plans cover ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot with daily tracking and unlimited members. Claude, Google AI Mode and Gemini are paid add-ons. Another 100 prompts cost $99 a month, and Enterprise starts from 1,000 prompts.

### What does Scrunch include?

Scrunch Core costs $250 a month for 125 prompts, 5,000 responses a month, 4 LLMs, 5 licenses, 1 brand workspace and 5 site audits a month, with a 7-day free trial. Enterprise is custom, adding 9 LLMs, an API and SSO.

### What does AthenaHQ include?

AthenaHQ prices by credits, where one credit equals one AI response. Starter costs $295 a month for 3,600 credits across 11 models with unlimited topics and prompts. A free tier offers 300 credits. The API and extra credits are paid add-ons, and Enterprise is custom.

### What does Profound include?

Profound's trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. Enterprise is custom and covers up to 9 engines, SSO/SAML and SOC 2. Both plans include unlimited seats, and agents are priced by credits. See our [Peec AI vs Profound comparison](/blog/peec-ai-vs-profound).

## How much do SEO suites charge for AI tracking?

SEO suites bundle AI prompt tracking with rank tracking and research, so the monthly price covers more than AI visibility. Entry plans run from $99 to $199 a month for 50 to 150 prompts. The cost per prompt looks low, but you pay for the whole suite.

| Suite and plan | Monthly price | AI prompts | Cost per prompt (our math) |
| --- | --- | --- | --- |
| Semrush SEO + AI Search Starter | $199 ($165.17 annual) | 50 | $3.98 |
| Semrush Pro+ | $299 ($248.17 annual) | 100 | $2.99 |
| SE Ranking Core | $129 ($103.20 annual) | 100 daily | $1.29 |
| SE Ranking Growth | $279 ($223.20 annual) | 250 daily | $1.12 |
| Moz Pro Standard | $99 ($79 yearly) | 150, weekly | $0.66 |
| Moz Pro Large | $299 ($239 yearly) | 600, weekly | $0.50 |
| Mangools Basic | $61 ($37.70 annual) | 500 | $0.12 |
| Ahrefs Lite | $129 | 150 checks | Not comparable |

Sources: [Semrush](https://www.semrush.com/prices/), [SE Ranking](https://seranking.com/subscription.html), [Moz Pro](https://moz.com/products/pro/pricing), [Mangools](https://mangools.com/) and [Ahrefs](https://ahrefs.com/pricing). Mangools' $61 is its $732 yearly monthly-billing price divided by 12.

### Why is Ahrefs not given a cost per prompt?

Ahrefs bundles Brand Radar with paid plans, and its [Brand Radar page](https://ahrefs.com/brand-radar) says Custom Prompts are free with paid plans. Plan limits are phrased as AI prompt checks and daily quotas, so a single price-per-prompt figure would mislead.

## What is the cost per tracked answer?

Cost per answer is a better yardstick when vendors publish response volumes. Peec lists 4,500, 13,500 and 31,500 answers a month; Scrunch lists 5,000 responses and AthenaHQ 3,600 credits. Dividing price by volume gives the table below, again our own arithmetic.

| Plan | Monthly price | Answers or credits a month | Cost per answer |
| --- | --- | --- | --- |
| Peec AI Starter | $95 | 4,500 | $0.021 |
| Peec AI Pro | $245 | 13,500 | $0.018 |
| Peec AI Advanced | $495 | 31,500 | $0.016 |
| Scrunch Core | $250 | 5,000 | $0.050 |
| AthenaHQ Starter | $295 | 3,600 | $0.082 |

Scrunch's 125 prompts across 4 LLMs make 500 prompt-engine pairs, so 5,000 responses means about 10 responses per pair each month. Peec's 4,500 equals 50 prompts across 3 models over 30 daily runs. Refresh frequency drives the gap.

## What hidden costs change the real bill?

Hidden costs come from add-ons, seats and credits. A plan that looks cheap can double once you add the engines your buyers use, extra prompts for more topics, or users beyond what is included. Check each of these before you compare totals.

-   **Extra engines.** Peec charges $30 to $140 a month per added model on annual billing; Otterly sells Claude, AI Mode and Gemini as add-ons.
-   **Extra prompts.** Otterly adds 100 prompts for $99 a month.
-   **Extra seats.** Semrush additional users start at $45 a month, and Ahrefs Lite adds users at $40.
-   **Credits.** Profound agents and AthenaHQ extras are credit-based, which makes spend harder to forecast.

## Which AI visibility tools offer a free trial or free plan?

Most vendors offer a way to test before paying: trials from 7 to 14 days, a free tier, or a refund window. Use them to run your real buyer prompts on the engines you care about, since a trial with the wrong prompts tells you little about fit.

-   Profound: free trial, 50 prompts daily for 7 days.
-   Scrunch: 7-day free trial on Core.
-   SE Ranking: 14-day trial with no card; Semrush: a free plan and a 7-day trial.
-   AthenaHQ: free tier with 300 credits; Otterly.AI and Moz Pro: free trials.
-   Mangools: 48-hour money-back guarantee.

## How many prompts do you actually need?

Start with the topics your buyers ask about, then multiply by phrasing variants. As a planning example, 10 topics with 5 phrasings each is 50 prompts. That is our heuristic, not a vendor rule, but it shows why a 15-prompt plan runs out fast.

At 50 prompts, list prices land at $95 for Peec Starter, $189 for Otterly Standard (Lite's 15 prompts are too few), $199 for Semrush's AI bundle and $250 for Scrunch Core. Pick the engines first, then price the plan. Our guides to the [best GEO tools](/blog/best-geo-tools) and [best AEO tools](/blog/best-aeo-tools) show feature differences, and our [GA4 tracking guide](/blog/track-chatgpt-ai-traffic-ga4) shows how to tie visibility to traffic.

GTM 8020 also sells its own [SEO and GEO service](/services/seo-geo) for teams that would rather not run the tooling themselves.

## What are the most common questions about AI visibility tool pricing?

These answers cover the cheapest options, Profound's pricing, seats, annual billing and free alternatives. Each relies on the vendor pages listed in the sources section, checked on October 24, 2026, so confirm current plans and limits before you commit to a purchase or a trial.

### What is the cheapest AI visibility tool?

Among dedicated trackers, Otterly.AI Lite is cheapest at $29 a month, but it covers only 15 prompts. Per prompt, Mangools is lowest at about $0.12 at monthly billing, because 500 prompts come bundled with its SEO tools. Cheapest depends on prompt count and engines.

### Is Profound more expensive than Peec AI?

We cannot say, because Profound does not publish a monthly price. Its pricing page lists a free trial and a custom Enterprise plan. Peec's published plans run $95 to $495 a month, so request a Profound quote for the same prompts, engines and seats.

### Do AI visibility tools charge per seat?

Dedicated trackers mostly do not. Peec and Profound list unlimited users or seats, and Otterly lists unlimited members. Suites differ: Semrush additional users start at $45 a month and Ahrefs Lite extra users cost $40, so seat counts matter more there.

### Does annual billing lower the price?

Yes, for most vendors. Semrush lists $165.17 a month annually versus $199 monthly, SE Ranking lists a 20% annual saving, Moz Standard drops from $99 to $79, and Ahrefs says up to 17%. Peec's extra-model add-ons are priced on annual billing.

### Can free tools replace paid AI visibility tracking?

For a first look, yes: AthenaHQ's free tier, Profound's trial and manual spot checks show where you stand. For ongoing tracking across many prompts and engines, you need a paid plan, because manual checks are slow and inconsistent. Our [SEO vs AEO vs GEO guide](/blog/seo-vs-aeo-vs-geo) explains what to track.

## What sources does this pricing guide use?

Every vendor page below was checked on October 24, 2026. Prices, limits and plan names change often, so confirm them on each vendor's own site before you buy, and treat any figure on this page as a dated snapshot rather than a quote.

-   [Peec AI pricing](https://peec.ai/pricing)
-   [Profound pricing](https://www.tryprofound.com/pricing)
-   [Otterly.AI pricing](https://otterly.ai/pricing)
-   [Scrunch pricing](https://scrunch.com/pricing)
-   [AthenaHQ pricing](https://www.athenahq.ai/pricing)
-   [Semrush pricing](https://www.semrush.com/prices/)
-   [Ahrefs pricing](https://ahrefs.com/pricing)
-   [Moz Pro pricing](https://moz.com/products/pro/pricing)
-   [SE Ranking pricing](https://seranking.com/subscription.html)
-   [Mangools pricing](https://mangools.com/)

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